MoPho App
Designing an intuitive and accessible museum experience.
View case studyUX Design · Product Design · UX Writer
I design clear, intuitive digital experiences, shaped by a background in content and visual storytelling.
Selected work
A few projects that show how I approach design problems.
Maui Brand & E-commerce Website
Brand identity, visual assets, and website design currently in development.
Case study under NDA
AF Portfolio
A minimalist portfolio for a photographer and visual artist, designed around silence, rhythm, and typography.
View case studyServices
From research to refined interface.
A focused craft built around clarity, content, and considered detail.
UX & UI Design
User-centered design focused on clarity, usability, and reducing friction in digital products.
- User Flows
- Wireframing & prototyping
- High-fidelity mockups
- Interaction design
UX Writing & Content
Creating clear, user-focused content that improves navigation, understanding, and overall experience.
- Microcopy
- UX writing
- Content structure
- Simplifying complex information
Research & Insights
Using research to understand user needs and inform design decisions.
- Secondary research
- Competitor analysis
- Identifying pain points
- Usability testing & feedback analysis
Branding
Coherent visual identity — from logo to a full brand system.
- Logo design
- Brand guidelines
- Visual identity
- Rebranding